Later in his comment, when comparing human intelligence to artificial general intelligence (AGI), Hales used the expression 'artificial fire'. This reminds me of Herbert Simon's book The Sciences of the Artificial. There is, of course, no physical difference between 'natural fire' and 'artificial fire'; both have all the properties explained by Laviosier. However, 'artificial fire', that fire created by human beings by synthesizing elements in their environment, also contains intention. We can imbue all fire with agency - a bush fire started by a lightening strike does seem to have a will of its own. However, the 'artificial fire' of the arsonist carries a purposeful, embedded intention.
This could be a useful analogy for artificial intelligence.